Taylor Swift: An artist and songwriter to shape the next 30 years.

MOJO looks at an artist laying the foundations for the musical landscape to come.

Taylor Swift

by Victoria Segal |
Published on

“Long story short – I survived,” Taylor Swift sings on Evermore, one of two albums she released in 2020. Chronicling the toughest patches of being “young and reckless” has been integral to her high-drama mission since she emerged into the Nashville country scene as a teenager – even The Outside, from 2006’s self-titled debut, was about her taste for singing country music in karaoke bars isolating her from a more age-appropriate world of sleepovers.

When it comes to her 18-year career, though, Swift has done so much more than simply sur vive. She burst into modern pop with the fabulous post-teenage symphonies of 2014’s 1989 and 2017’s fierce Reputation. She tapped back into her roots for 2020’s Folklore and Evermore, working with The National’s Aaron Dessner, before the cool insomniac pop of 2022’s Midnights. Yet as Swift smartly pointed out in Lana Wilson’s 2020 documentary Miss Americana, reinvention isn’t the end. “Female artists have to reinvent themselves so many more times than male artists, or else you’re out of a job,” she said. “Live out a narrative that we find interesting enough to entertain us, but not so crazy that it makes us uncomfortable.”

Instead, Swift has adjusted the idea of the pop star to fit her as she grows up, shaking it up as she shakes it off. In 2019, when the masters of her first six albums were sold away from under her, she re-recorded them in ‘Taylor’s Version’ form, a Director’s Cut complete with new guests and ‘From The Vaults’ additions, a fluid evolutionary move that lines her up with the bootlegs and archives of an older generation. “If I made them the first time, I can make them again,” she shrugged, with the nonchalance of her iciest vengeance songs.

"It is the songwriting that makes Swift's long-term future so intriguing."

Swift understands her value and the value of her work. Her ongoing Eras Tour is a serious acknowledgement of her pivots and shifts, each three-hour show featuring 44 songs split into 10 acts. It underscores the idea of Swift as a millennial Springsteen, elevating the tender crash-and-burn yearnings of American life to epic status.

It is the songwriting that makes Swift’s long-term future so intriguing. “People have essentially gotten to read my diary for the last 10 years,” she said in 2014, and it’s easy to be there for the drama of 1989’s Blank Space (“It’ll leave you breathless/Or with a nasty scar”). Always a sharp narrator with a gift for the extended metaphor (see Reputation’s Getaway Car), Swift’s storytelling skills have accelerated – just listen to Evermore’s cold-lipped Tis The Damn Season, a heartbreaking Going Home For Christmas song that condenses a whole indie film into its winter breakdown, or Maroon’s crying over spilt wine.

“I haven’t met the new me yet,” she sings on Evermore’s Happiness, a song about the skin-shedding that comes with the end of a long-term relationship. It’s also a line that speaks to her inherent sense that life is a glorious work in progress – romantically, emotionally, creatively. The story of her next 30 years is one nobody will be cutting short.

30 artists for the next 30 years: Read MOJO’s rundown of the other acts who will sustain us through the next three decades.

Order the special 30th anniversary edition of MOJO HERE. Featuring Bob Dylan, Kate Bush, Paul McCartney, Paul Weller, Kendrick Lamar, Arctic Monkeys, Lana Del Rey, Blur, Oasis and the artists who have shaped MOJO's 30 year history.

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