WHILE DAVID BOWIE has steadfastly refused to do interviews, he has not been shy about promoting his Next Day album by unleashing a string of striking and at times controversial videos. For the most part these have been high-end productions graced by thesp friends including Gary Oldman and Tilda Swinton. Now, however, Bowie has taken an opposite approach and gone DIY, producing a video at his Manhattan home that stars the man himself and a couple of his puppets.
Shot by his assistant Jimmy King and aided and abetted by Coco Schwab, the video for Love Is Lost (given an electro-pop make-over by James Murphy for the The Next Day Extra three-disc set, was made on a hand-held camera and edited over a three night stint. The total cost, according to Bowie’s PR man, was the $12.99 that it cost to buy the thumb drive on which the finished video was downloaded.
The result is a dark and rather sinister affair seemingly tailor-made for Halloween. Moreover, if you’ve ever wondered what David Bowie’s bathroom looks like then it’s a thriller.
In other news, on October 29 Bowie also posted a new photograph on his site, shot by Jimmy King. The photo is accompanied by a quote from his 1971 tune Moonage Daydream (“Keep your ‘lectric eye on me babe”) and also promises “Good news coming”. What can he possibly mean?